Liffey Partnership

Project overview

Liffey Partnership (formerly Ballyfermot Chapelizod Partnership) was established in 1996 as a response to long term unemployment and poverty in the area. They host and support a range of programmes dedicated to employment, education, community, enterprise, parenting, health and wellbeing.

They asked us to help them with a re-brand and new website. Their previous name (Ballyfermot Chapelizod Partnership) had been a cornerstone of their identity since the very beginning. It accurately described who they were and where they were located. As they continued to expand however, delivering more services to more areas, the time had come for a new name – one that reflected their wider footprint.

This was one the most interesting and rewarding projects we’ve been involved in lately. It wasn’t easy and the deadline was tight, but there was a lot of goodwill and tenacity on both sides, so everything turned out well. The new brand and website were officially launched by the Lord Mayor of Dublin in the Mansion House which was a nice day out.

In tandem with the new website, we re-designed all their marketing collateral, including stationery items, presentation slide deck, animated video, building signage, pullup banners, strategic plans etc. – everything they needed for the official launch in the Mansion House website. We continue to work with them, designing what they need when they need it, essentially serving as their outsourced marketing department.

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In the client's own words

Liffey Partnership engaged Passion for Creative to undertake a comprehensive rebranding of our organisation, including developing a new name, new brand identity, promotional materials, and a website. From the start to the end of the project, we found Jill, Dan, and all the team at Passion for Creative a pleasure to work with. They took the time to connect with our organisation and develop a comprehensive understanding of our ethos, values, and what we were hoping to communicate through our new brand. Like all projects, there were delays (on our end) and times of urgency, and we found Passion for Creative to be understanding, responsive, accommodating and flexible in meeting our needs at every stage of the process. We are delighted with the finished product, and the response to our new brand has been overwhelmingly positive from a wide variety of our organisation’s stakeholders. We would have no hesitation in highly recommending Passion for Creative to any organisation undertaking a similar project.

Triona O’Sullivan

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